Order Attribution

Track exactly where your orders come from - direct traffic, organic search, referrals, email campaigns, or UTM parameters.

Order Attribution connects every WooCommerce order to its traffic source. See which marketing channels actually drive revenue, not just clicks. Works with WooCommerce 8.5+ HPOS and legacy storage, auto-detects UTM parameters, and categorizes traffic into direct, organic, referral, email, and campaign sources.

Capabilities

• Source Tracking: Every order tagged with its traffic source - direct, organic, referral, email, social, or UTM campaign.
• Revenue by Channel: See actual revenue per traffic source, not just visit counts. Know which channels convert.
• UTM Support: Automatically captures utm_source, utm_medium, utm_campaign, and utm_content from order URLs.
• HPOS Compatible: Works with WooCommerce 8.5+ High-Performance Order Storage and legacy wp_postmeta.
• Profit by Channel: When Cost of Goods is installed, see profit margins per traffic source - not just revenue.
• Natural Language: Ask 'which channel drove the most revenue this month?' and get instant answers.

How It Works

1. Auto-Enabled: Order attribution activates automatically when your site syncs with Shadow.
2. Orders Tagged: Each new order captures the visitor's traffic source from HTTP referrer and UTM parameters.
3. Query Channels: Ask WooBrain about order sources - 'Show me revenue by traffic channel this month'.
4. Reports: Attribution data appears in Performance Reports with per-channel revenue and profit breakdowns.